James Haldane
BA Sociology
Marketing without Persuasion
I help introverts, over 40
find your niche as a freelancer/coach
for $350. No result, don't pay
or DiY, all the info is here.
I can also help you get your first client and having fun doing it.
While keeping your day job
More videos on YouTube
Sell your knowledge to individuals or organisations?
Smart? Old? Creative? Organisations may not want you.
You could be a threat to their Systems, Egos and Jobs
However, if you really help an individual, they'll buy more and tell others, forever.
Generalists get ignored - Niches get clients
Coaching
Calm Teens not Health Coach
Fashion Resumes not Careers Coach
Peace after Divorce not Relationship Coach
Elders avoiding hospitals not Fitness Coach
Freelancing
Muckaround maths not Videographer
Wild poetry kids not Childrens Entertainer
Restaurant websites not Graphic Designer
Homepages for wellness tourism not Writer
Mission
Help introverts over 40 escape office hell and Ageism and be happy
Business is not about making money. Money is the result you want.
The pathway to get money, starts with finding your gift and giving it away on your website
to attract clients to teach, heal, inspire or entertain
Do this now
1) Niche so you
don't confuse people
2) Create helpful content,
don't convince people
Do this never
Persuasion and Manipulation.
Get-rich-quick.
Get staff or an office.
Be serious allll the time.
Do this later, maybe
Social media.
Groups, courses and books. Higher prices.
Quit your day job.
-
Your competition - Forget them, they're over-it. See for yourself. Contact them. You'll get a no, late or vague reply
-
Your clients - Relax (you're solo not a supermarket) you just need 1 client, at a time.
-
You - Here's 4 steps
There's only 3 things
Strategy
Stand out
Find your niche. Simple website with WOW content so they're 80% ready to buy.
1
Grow clients
Grow loyal clients with
-
Repeat sales
-
Reviews
-
Referrals
4
Get clients
You contact them
-
Phone calls
-
Business cards
-
Work for 'free'
-
Paid ads
2
They contact you
What is a lead?
Encourage
and nurture leads
to get sales
3
Extra chapter
Personal Development
Confidence, curiosity, vulnerability and forgiveness
