Brisbane Creative Introverts, Over 50,
with arts degrees
Reinvent 50
How to choose and start a part-time
one-person low-tech business
without money or marketing
in 3 steps
Step 1. Specialise
Find your Niche
Make a list of your skills, passions and struggles
Then specialise in what you do and who you do it for
Don't attract 'people'. Attract YOUR people
Examples
Fashion resumes not Career Coach
Zuppa Roma
not cooking
Poetry Peace
not Art Therapist
Brands 4 Coaches
not Graphic Design
Yogi Websites
not Writer
Dawn City Shots
not Photographer
Window Herbs
not Gardens
Strong hOld
not PT
Step 2. educate
Solve problems for your tiny audience, to build trust
Be generous not persuasive. Start with 3 hot articles.
Explaining your service is selling, not educating
Step 3. Talk
Online → Phone → Cafe
Get clients
with one personal service
Keep Clients
More videos on YouTube